Best Buy Idea X Blog


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Posted by Gary Koelling

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Image by Gary_Koelling via Flickr

The promise of an open, social approach is that we are better together. What better way to test that promise than an idea exchange?

So on May 8 the Best Buy Idea Exchange will go live.

From the about page:

What do you want? What do you need? What would be cool?
All ideas are welcome – just don’t be rude or profane. Seriously, this is a family site.

This site is an ongoing experiment to see if we can make things better. Together. From simple ideas that matter where you live to revolutionary ideas that could shape a cooler future for all of us – we can get there together.

Just post an idea. Vote on ideas. Or build on an idea by adding comments. It’s all about the exchange of ideas and shaping what we do to fit you.

What to Expect?
We’re new at this. Its probably going to be messy for awhile. Well probably miss stuff. We probably screw up. But we’ll learn and get better as fast as we can. We’ll blog every two weeks with updates at first. Then we’ll build in new and better ways to talk to you about your ideas – when were reviewing them, or implementing them or when we decide we just can’t do anything with them. We’ll always be honest.

We can promise we’re all going to do our best.  That means listening closely, talking openly about the ideas that you’ve shared. And trying our hardest to make it happen.

Part of whats going to make this work or not work is your feedback. Tell us if you like something and tell us when you don’t. Your feedback is the only way we’ll know what to do. So please comment on the blog or post an idea anytime.

So come on in. Let’s see what we can do together.

What does all that mean? The Best Buy Idea Exchange represents a customer facing tool based on what we think we know, what we’ve learned over the last few years of practicing being social internally using tools like BlueShirt Nation, Giftag and myriad other tools and experiments.

The hope is that is will bring us one step closer to making good on the promise of dream support, the promise of being better together than we can be alone.

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2 Comments

Chris Herbert

Posted

Idea exchanges can be a great way to help companies become better and more relevant to customers. There are lots of really cool ideas floating around in peoples minds. I think it is very important that when ideas are given to companies that there is some reward and recognition for that idea. There needs to be some hard and soft benefits to giving/sharing ideas that could be profited from.

The Cisco IPrize competition is an example of an Idea Exchange that you could learn from. Here’s an overview of my experience: http://pct.wik.is/Looking_for_that_Next_Billion_Dollar_Idea

Steve Shu

Posted

Can you provide more context on how the presentation at http://www.slideshare.net/garykoelling/thebigslideshow1-presentation is used at Best Buy? Seems like the preface to either a campaign, initiative, or culture-changing era but maybe I’m reading into the slides more than what was intended? Clearly the presentation creates some positive brand associations with Best Buy …

Thanks,
Steve Shu

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